Nancy is the principal of Fendler PR, an ingredient branding firm that develops public relations and communication strategies for performance textile and fiber manufacturers serving the outdoor, home and lifestyle industries, worldwide. Prior to carving out this specialized niche for her company, Nancy lead Fendler Communications, a pioneering public relations firm specializing in the outdoor recreation and lifestyle markets. For over 25 years, Nancy and her team developed countless creative communications campaigns to help clients build valuable connections with its trade and consumer audiences. Well-known brands such as Sorel, Fila, Thule, RLX Ralph Lauren, Marmot, PrimaLoft, and dozens of others owe, at least a small part of their success, to the strategic guidance, care and understanding that Fendler Communications provided them when they sought public relations help.
Weirdest job: Interviewing and testing Psych 101 students for my college advisor who was writing a book on self-confidence differences between men and women.
First concert: The Beach Boys. My parents made my older brothers take me, one of whom disappeared back stage after the concert. I’ll never forget it!
Favorite food: Bouillabaisse, most anything found at a farmer’s market, and a good chocolate chip cookie.
Happy place: This is a tough one as there are so many! I’d have to say my happiest places are where family, good friends, laughter, music, food and conversation are found. The Engine Room is a pretty happy place too!
Why Maine? Aside from its astounding beauty, I love its mix of interesting, curious and industrious people. While I love exploring new places, my heart always swells a bit more, and I breath a bit better when I come home.