Yona Belfort (Co-Founder)

Yona Belfort is a product designer and founder of Portland based Vital Innovation. Equal parts design researcher, builder and educator, Yona has the ability to lead all phases of the Human Centered Design process. Yona excels at leading teams, concept generation and bringing ideas to life. During his 8 years at IDEO’s Boston office, he developed experience in packaging, action sports apparel and medical devices. Two recent product launches from teams led by Yona include call2recycle’s new battery collection box in use at RadioShacks nationwide and Quiksilver's Cypher Massive Boardshorts worn by 11-time world champion, Kelly Slater. Yona holds engineering degrees from the University of Rochester and Stanford. 

 Contact: yona@vital-innovation.com  

 Website: www.vital-innovation.com

Weirdest job: We were doing user research for a razor company. I drew the straw to bring the CEO to a male strippers house to talk about shaving habits. 

First concert: Paul Simon

Favorite food: Mango

Happy place: In the water or by the fire.

Why Maine? The people, the coast, the food, the beer, the in-laws.